Smart, friendly support for busy business owners
Hiya, I’m Jenni – the person behind The Wren Edit.
I run a freelance communications business where I help busy business owners stay visible, organised and sounding like themselves online. Most of the lovely people I support work in children’s activities, but I also work across the third sector in communications and campaigns, so I’m just as happy shaping strategy as I am scheduling your Tuesday Instagram post.
I’ve worked with franchises, licence-model businesses, consultants and growing brands, so I understand how to balance creativity with consistency. I don’t just make things look nice – I help your messaging make sense, your campaigns flow, and your ideas land with the right people.
Basically, if your to-do list is giving you the side-eye, I’m your person.
Jenni Flett (a wee bit about me)
Communications Virtual Assistant
I’m Jenni, a Scotland-based communications professional who specialises in telling stories that matter. In my employed role, I lead digital storytelling and communications for an Edinburgh charity. My work centres on smart strategy, engaging content and public communications that show the real impact of inclusive, people-first programmes.
Alongside this, I run The Wren Edit, where I support children’s activity brands (franchises and licence-model businesses) and purpose-led organisations with digital strategy, content creation, writing, website editing and all the behind-the-scenes bits that keep everything ticking. With a background in journalism, PR and marketing, plus years spent living and working abroad, I bring a practical head, a creative eye and a knack for making complicated things feel much simpler.
How I can help
Whether you need big-picture planning or someone to finally tackle that growing to-do list, I offer flexible support that fits around your business.
Communications Planning
We’ll map out what you want to say, who you want to reach and how to show up consistently without it feeling overwhelming.
Content Creation
From social posts and newsletters to website copy and emails, I create clear, engaging content that sounds like you and connects with the right people.
Ongoing Support
Need a steady pair of hands behind the scenes? I can help with scheduling, website updates, email campaigns, admin tasks and all the fiddly bits that eat up your time.
Blog
Thoughts on words, work, storytelling and the experiences that shape The Wren Edit.
Founder Story
Finding the Thread: How Travel, Teaching and Third Sector Communications Shaped The Wren Edit
A personal founder story from The Wren Edit, exploring how journalism, travel, teaching, hospitality and third sector communications shaped my approach to clear, warm and human content.
